adidas Gives Its Record-Breaking Runner a "Sunrise Bliss" MakeoverNovember 24, 2020
adidas’ adizero adios Pro has had quite the year. After the brand dubbed its new-look runner a “record-breaking shoe” during its unveiling back in June, it took just two months before they helped Kenyan runner Peres Jepchirchir set a new world record time in the women’s half marathon.
Now the innovative sneaker has been given its second makeover — after its “Dream Mile” rework — with a striking colorway entitled “Sunrise Bliss”.
Referencing its heritage of record-breaking performances – in particular Haile Gebrselassie’s marathon world record in Berlin, 2008 – the “Solar Yellow” which features on the shoe is one of the brand’s most traditional colors and acts as a nostalgic homage to the emotions and success of athletes throughout adidas’ history.
Boasting innovations built to support runners in their pursuit of speed, the adizero adios Pro houses adidas’ innovative EnergyRods: five rigidly tuned carbon-infused rods that help optimise running economy and allows speed to be maintained for longer.
Complemented by the supporting LightstrikePRO midsole, which provides super-light cushioning for explosive movements and enduring speed, the adizero adios Pro “Sunrise Bliss” will be debuted in the Valencia Half-Marathon on December 6.
Available for general release on December 1, the adizero adios Pro “Sunrise Bliss” will be available from the adidas webstore retailing at £170 (approximately $226 USD).
In other news, Social Status has teased an upcoming adidas Ultra4D collab.
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