Ruby Rose Named the New Face of G-Star RAW!

Ruby Rose Named the New Face of G-Star RAW!

April 13, 2019

Ruby Rose is the new face of G-Star RAW‘s spring/summer 2019 collection!

The 33-year-old Australian actress and model is a natural fit with the denim brand, which emphasizes standing out over fitting in. This philosophy is summed up perfectly in the new campaign’s tagline: “It’s you. Own it”.

“I’ve always been a fan of G-Star, their attitude really aligns with my passion and respect for our planet,” Ruby said of the collaboration. “In this specific campaign, I love how G-Star motivates us to embrace who we are and feel confident in doing so. Denim has a magical way of attributing to that confidence.”

The G-Star RAW Spring/Summer 2019 campaign starring Ruby launches April 15.

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