Capitol siege puts a chill on advertisers' Inauguration Day plans

Capitol siege puts a chill on advertisers' Inauguration Day plans

January 11, 2021

Hi! Welcome to the Insider Advertising daily for January 11. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today's news: Advertisers mull Inauguration Day plans, cable giants face pressure for distributing conservative news, and tech giants cut off Parler.

U.S. President-elect Joe Biden speaks to the media after receiving a briefing from the transition COVID-19 advisory board on November 9.Joe Raedle/Getty Images

Advertisers weigh canceling Inauguration Day ads, fearing more violence after Capitol siege

  • Some advertisers are reassessing plans to run ads around the inauguration after the deadly attack on the US Capitol, Patrick Coffee and Claire Atkinson reported.
  • Around 50% of clients have un-paused ads since the attack but are closely monitoring the news, ad agency execs say.
  •  The inauguration has been a big ad buy in the past for companies like Google, Microsoft, JPMorgan Chase, and ad holding company IPG.

Read the full story here.

Newsmax Media CEO Christopher Ruddy attends a dinner with the US president and business leaders in Bedminster, New Jersey, on August 7, 2018.BRENDAN SMIALOWSKI/AFP via Getty Images

After US Capitol riots, cable giants face criticism for enabling the spread of misinformation

  • TV giants like Comcast, AT&T, Amazon, and Roku are facing criticism for spreading misinformation by airing conservative news networks Newsmax, Fox News, and One America News Network in the wake of the US Capitol attack, Claire and I report.
  • AT&T and Comcast could be seen as anticompetitive if they block the networks since they run competing networks, however.
  • Others like Dish say they don't control the content that they distribute and want to give consumers choice.

Read the full story here.

OLIVIER DOULIERY/AFP via Getty Images

Amazon's decision to sever ties with Parler might not kill the controversial social media platform

  • Amazon, Google, and Apple have cut off Parler, an app used by Trump supporters to spread misinformation and incite violence.
  • But experts say that it's unlikely to be the end of the platform, reports Andrew Dunn.
  • Parler CEO John Matze said the site could be down for up to a week while it rebuilds.

Read the full story here.

More stories we're reading:

  • Meet the 8 bankers handling the biggest media deals, from Warner Music's IPO to Univision's stake sale (Business Insider)
  • New York's mobile-betting push could be a gold rush for media companies. But big questions remain about what model the state will adopt for sports gambling. (Business Insider)
  • Here's the pitch deck a former P&G brand manager used to raise $1.25 million to build the 'Olay of food' with his keto startup (Business Insider)
  • The UK's competition regulator has launched an investigation into Google's plans to remove tracking cookies from Chrome (Business Insider)
  • No, Olive Garden did not revoke Sean Hannity's lifetime pasta pass (Business Insider)
  • Citi, JPMorgan join Marriott in pausing political donations (Bloomberg)
  • Publicis denies M&A talks following stock jump (Reuters)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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