Bruce Springsteen Teams Up With Jeep For Super Bowl Ad Calling For UnityFebruary 9, 2021
Bruce Springsteen featured in a Super Bowl ad for auto giant Jeep, which calls for unity among Americans.
“The Middle,” the two-minute ad that aired during Super Bowl LV on Sunday, calls for all Americans to meet in “middle”.
“Olivier Francois [global chief marketing officer for Jeep parent Stellantis] and I have been discussing ideas for the last 10 years and when he showed us the outline for ‘The Middle,’ our immediate reaction was, ‘Let’s do it,'” Springsteen’s manager Jon Landau said in a statement.
He added, “Our goal was to do something surprising, relevant, immediate and artful. I believe that’s just what Bruce has done with ‘The Middle.'”
In the commercial, Bruce talks about a chapel in Lebanon, Kansas, which stands at “the exact center of the lower 48” and never closes.
“All are more than welcome to come meet here in the middle. It’s no secret the middle has been a hard place to get to lately. Between red and blue, between servant and citizen,” Bruce says. “Between our freedom and our fear.”
“Now fear has never been the best of who we are,” he continues, as an American flag waves in the breeze from a porch. “And as for freedom, it’s not the property of just the fortunate few — it belongs to us all. Whoever you are, wherever you’re from, it’s what connects us.”
“And we need that connection. We need the middle. We just have to remember the very soil we stand on is common ground. So we can get there. We can make it to the mountaintop, through the desert, and we will cross this divide.”
The commercial ends with Springsteen lighting a candle at the Kansas chapel.
(Photo: Danny Clinch)
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