TikTok's Red Hair Effect explains why you're getting more male attention

TikTok's Red Hair Effect explains why you're getting more male attention

July 24, 2023

It’s funny what people think they can glean from something as simple as a hair colour.

Brunettes are supposedly smart, blondes are fun and dumb and gingers have fiery tempers.

While these might seem like tired stereotypes to some, one TikTok user who has had all of the hair colours can vouch that you are indeed treated differently depending on your ‘do— and red hair apparently garners more male attention than the others.

Taking to TikTok, user @peralixs said she was ‘treated the best’ with long brunette hair and the worst with ‘short, unnatural hair’, with red hair the most likely to get her hit on. 

While this is great if you’re actively trying to pull, it’s not so good if you’re attempting to mind your business and go about your day.

She isn’t alone – people in the comments were shocked to find out it wasn’t just they who experienced a higher number of people flirting with them when they dyed their hair red. 

green and pink are probably the worst experiences i’ve had in customer service #hair #haircolor #hairtok #redhair #brunette #blonde

‘The red hair effect. Good to know its confirmed by others..’ wrote one person.

One woman said she ‘pulled so much’ when she had red hair — but when she went blonde, the attention abruptly stopped. 

Another said: ‘Idk why but red hair turns them feral. It was crazy when I had it’.

‘Men used to foam at the mouth at my red hair,’ another quipped.

Someone else who had tried numerous hair styles backed the original poster up, too: ‘From long blonde, to long red, then short unnatural, this is so true,’ she wrote.

While it might seem far-fetched, the Red Hair Effect may be an extension of TikTok’s red nail theory, which says that painting your nails red leads to more male attention — and the theory is actually backed up by science.

A study in 2008 revealed that ‘red leads men to view women as more attractive and more sexually desirable.’ 

Psychologists Andrew Elliot and Daniela Niesta, who wrote the study ‘Romantic Red: Red Enhances Men’s Attraction to Women,’ also noted: ‘Men seem unaware of this red effect, and red does not influence women’s perceptions of the attractiveness of other women, nor men’s perceptions of women’s overall likeability, kindness, or intelligence.’

While this might explain why the red haired women get more male attention, it goes without saying that red hair isn’t an invitation for unwanted sexual advances.

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