Richard Madeley demonstrates new breastfeeding pump for MEN on Good Morning BritainFebruary 12, 2019
Piers Morgan's stand-in told viewers it is "going to be a technical and physical possibility in about three years" for fathers to breastfeed their babies.
Unpacking the bizarre piece of kit, Richard, 62, placed the pump over his left peck as Kate Garraway grabbed her boobs.
Kate, 51, explained the product, designed by student Marie Claire Springham, is an alternative option for couples.
The idea is to reduce pressure on mums as couples can share the breastfeeding load and to strengthen the bonding experience.
However, men would need hormone therapy to be able to create milk.
Kate added: "Apparently the ducts are there, the mammaries are there … it develops the ducts first and then you can pump out the milk."
Richard then proceeded to handle the pump, and offered to send Hollywood actor Richard Gere a kit after he became a father again at 69.
Kate was previously caught in an awkward breastfeeding moment – with a cow.
The TV star pretended to give her milk to a cow for a promotional shot for Channel 4 documentary 'Other People's Breast Milk' in 2008
Kate later admitted feeding a cow "is not something I'm proud of."
She posed for photo for the programme, which suggested that feeding babies cows milk-containing formula is as strange as giving cows human milk.
The star explained: "Now it was all part of a documentary.
"It was a serious piece of journalism on Channel 4 called 'Other People's Breast Milk' about people who drink other people's breast milk.
"Now people were horrified by this, but the thing is when you give your baby formula you're giving it milk from the breast of a cow."
She noted, of posing with the animal: "There was gaffer tape and an element of fakery about. And it clearly made the point because we're still talking about it 12 years on."
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