British Army targets Fortnite and Call of Duty gamers to join their ranks

British Army targets Fortnite and Call of Duty gamers to join their ranks

January 3, 2019 By mediabest

Gaming fans are in the sights of Army recruiters trying to boost intake to the next level.

In a series of bizarre posters they insist millennials obsessed with games such as Fortnite and Call of Duty have vital skills that could be put into service for their country.

Bosses hope 16 to 24-year-olds will answer their plea for “me-me-me millennials, class clowns, binge gamers, phone zombies, snowflakes and selfie addicts”.

A youngster previously mocked for staying in playing video games will be “championed by the Service for his stamina”, according to the latest edition of Soldier magazine.

A supermarket trolley worker “mocked by colleagues as a slow millennial” will be seen by the Army as a “perfectionist”, it claims.

Video games now account for more than 50% of UK entertainment sales

Colonel Ben Wilde, assistant head of Army recruiting, said: “They have a level of technical know-how my generation generally doesn’t possess.

“People embarking on their professional life often don’t just want a job. Their self-worth is important to them, they want to do something that matters.”

The campaign, out this month from private sector firm Capita, has the slogan: “Your Army Needs You.”

Capita has failed to meet staffing levels every year since landing the recruitment contract in 2012 in a Ministry of Defence cost-cutting drive, and has had to pay millions of pounds in “efficiency fines”.


The Army has around 78,000 troops, its smallest number since the Crimean War more than 150 years ago.

In 1960 it had 258,000 but numbers have been falling ever since, dropping to just 110,000 in 2000.

The MoD wants to increase it to 82,000 by next year, but admits it is unlikely to reach that level. Applications are at a five-year high, having risen by over a quarter in recent years.

Colonel Richard Kemp, former commander of British forces in Afghanistan, told the Mirror: “Every person who is a potential recruit should be targeted, because the Army needs them.


"We’ve seen with recruits who were part of what was then called the ‘PlayStation Generation’ in Afghanistan what tremendous things they can achieve. But it can only work if the recruitment process works.”

Defence Secretary Gavin Williamson said: “People are fundamental to the Army.

"The ‘Your Army Needs You’ campaign is a powerful call to action.”

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