Rihanna Expands Empire With New Luxury BrandMay 15, 2019
Rihanna has partnered with LVMH Group to create a new luxury brand house that will be based in Paris.
The new fashion house is named Fenty, and its first collection of ready-to-wear, shoes, accessories, and jewelry will be shown in Paris later this month. This makes Rihanna the first woman of color to lead a LVMH brand.
“Designing a line like this with LVMH is an incredibly special moment for us,” Rihanna said. “Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.”
She added, “I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Fenty will debut this Spring 2019. According to reports, LVMH has already invested $30 million dollars in the Fenty brand.
LVMH group currently includes brands like Dior, Fendi, Givenchy, Marc Jacobs, and Céline among many others.
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